Expanded Qiddiya partnership for M6 World Championship 🏆 Third MOONTON Games Newsletter

Successful partnership case study, a record-breaking season, international collaborations, and more!

👋 Hi there! Welcome to another round of epic news updates on community empowerment, international partnership highlights, and our record-breaking tournament attendance!

We'll also dive into a case study featuring UBS Gold, the Official Gold Partner for Mobile Legends: Bang Bang Professional League (MPL) Indonesia, and how they've struck gold with Gen Z and Millennials. Plus, check out exciting career opportunities as we open doors for passionate gamers looking for their next big adventure.🌟 🎮

Top News 📰

MOONTON Games and Qiddiya expand partnership ahead of M6 World Championship and local MLBB tournaments 🕹️

Building on the momentum of our collaboration with Qiddiya, the M6 World Championship Global Presenting Partner, the expanded partnership will bring even more immersive activities for global and local MLBB communities! This year, Qiddiya City will bring online and offline activations to local leagues as Presenting Sponsor of Mobile Legends: Bang Bang Professional League (MPL) MENA and Official Sponsor of MPL Indonesia. Activations such as Qiddiya Play of the Day will allow fans to revisit top match highlights through recaps and Qiddiya Legends Award will celebrate the best tournament players.

The partnership will also bring additional multi-level support to MLBB competitive communities in key local territories, further solidifying a commitment to building and growing a sustainable environment for athletes and fans in key territories worldwide. Last year, Qiddiya was the first-ever Global Presenting Sponsor of the M5 World Championship which saw a historic peak concurrent viewership (PCV) of 5,067,106, making it the 2nd most-watched esports event of 2023 and the 3rd most-watched of all time. 📈👀

MOONTON Cares teams up with Hope Cup and Garudaku Academy empower 420 Indonesian students 📚 🎮

MOONTON Cares launched an esports support program to bring gaming-related extracurricular activities and improved internet connectivity to 14 rural Indonesian schools! The initiative ran alongside MPL Indonesia and involved multiplying in-game currency earned by professional teams by 30 and donating the earnings to beneficiaries. Over three weeks, the teams raised Rp 300 million (~USD 20,500) for 420 middle and high school students. We are committed to creating an inclusive esports environment through education one step at a time!

MOONTON Games Partner Case Study

UBS Gold strikes gold with Gen Z and Millennials through MOONTON Games partnership! 🌟

As one of Indonesia's leading gold jewelry manufacturers, UBS Gold boasts over 400 clients and exports to more than 25 countries. They have earned accolades like the "Forbes Indonesia Rising Global Stars 2017" award, and the Primaniyarta Award for "Performing Exporter" and "Exporter of High Technology Products" in 2021, recognizing them as the Best Exporter by the Indonesian Government.

UBS Gold initially faced a challenge in connecting with the youth and teamed up with MOONTON Games to tackle this. By integrating key merchandise with popular MLBB heroes and introducing accessories like bracelets, rings, and necklaces that resonated with the youth, they successfully captured the market.

Another exciting key initiative was the "Iam24K Roadshow" event which showcased UBS Gold's dedication to the esports community. The roadshow featured panel discussions, cosplay events, MPL Indonesia watch parties, and an epic 5v5 showmatch! It also included an important segment educating the youth on setting financial goals and the sustainability of a career in gaming. 🏆📈

Over the past three years, the expansion even saw them being involved in international tournaments such as the M4 World Championship in Jakarta, Indonesia. Through all this, UBS Gold hopes to stay relevant and close to the younger generations and introduce gold as a safe and reliable investment.

Feature Stories

Emerging regions all across the world show unstoppable love for MLBB esports!

With MLBB continuing to captivate players and fans alike, our recently concluded tournament events mark the beginning of a thrilling esports journey in our up-and-coming regions. Check out how our tournaments provided fans with a vibrant festival of fun, friendship, and fierce competition, setting the stage for countless unforgettable moments in the world of MLBB esports.

At the MLBB Champion Battles (MCB) Season 3 - Nepal Qualifier, National Sports Council Vice President, Shiva Koirala Jawala, graced the event as Guest of Honor. He ceremonially inaugurated the tournament with the traditional candle lighting and awarded medals to the victorious team, Trained to Kill.

The MLBB Mid Season Cup 2024 - Mongolia Qualifier also witnessed tremendous enthusiasm from fans and partners. Over 2,000 tickets were snapped up, filling the esports arena to capacity. Fans engaged in a Mountain Dew activation, voting for their favorite teams using drink caps.

The MLBB Continental Championships Season 3 in Eastern Europe and Central Asia (EECA) saw a record-breaking turnout with nearly 2,000 fans. Attendees enjoyed various fan activations, including photo booths, cosplay displays, dance challenges, and mini-games.

All the records broken for our Southeast Asian MPL Playoffs!

The latest editions of our Southeast Asian MPL Playoffs shattered viewership records, making these our most spectacular seasons yet! MPL Indonesia soared to new heights with a peak concurrent viewership (PCV) of over 2.2 million. MPL Philippines Season 13 also dazzled with a PCV of 824,056, surpassing the 768,923 recorded in Season 12. Meanwhile, MPL Malaysia showcased impressive growth, with a 14.4% increase in PCV season-on-season, breaking past the 631,000 mark!

MPL Cambodia also witnessed a historic moment, with team See You Soon landing their third championship title in the series. These milestones highlight the explosive growth and vibrant energy of MLBB esports, propelling it to new heights and captivating fans worldwide. With each season, the MLBB community continues to expand, setting the stage for an even brighter future 💪

MPL MENA teams up with the Saudi Esports Federation (SEF)! 🤝

With the recent overhaul of MPL MENA , MOONTON Games is excited to collaborate with SEF, the national body of esports in Saudi Arabia, to support our MLBB esports athletes as they gear up for the upcoming Playoffs! With this, SEF will sponsor the full cost of player travel visas as MPL MENA teams head off to the final stretch of the season. The top two teams will represent the region at the upcoming MLBB Mid Season Cup (MSC) 2024, held in conjunction with the Esports World Cup. Let the games begin!

MOONTON Games and USEF.GG team up to scout top MLBB talent for international esports competitions! 🌍🚀✨

Earlier this year, MOONTON Games hosted the North America Challenger Tournament (NACT) to scout for top talent across the best MLBB teams in the United States. Participating teams were eligible to be chosen by the USEF.GG Player Selection Committee to represent the United States at international tournaments. MOONTON Games is excited to work with top MLBB talents worldwide, championing global esports representation and excellence! 🏆

MPL Malaysia Season 13 smashed attendance record for Regular Season with 3,932 offline fans 🎉

Week 3 of the Regular Season witnessed a historic surge in attendance, with 3,932 fans filling up the MPL Malaysia Arena at the MBSJ Stadium in Serdang Jaya to support their beloved teams.

Fikri Rizal Mahruddin, Marketing and Business Development Lead at MOONTON Games, attributed Season 13's success to the revamped format. This season introduced a more competitive structure with only six teams out of 10 advancing to the Playoffs, intensifying the stakes while keeping fans on the edge of their seats. 🔥

Upcoming events 📅

The excitement isn't over yet – there are still some upcoming contenders for MSC 2024 to be decided in their local Playoffs! 🏆

Keep your eyes peeled for:

1. MPL MENA (13 to 15 June)

2. MPL Singapore (14 to 16 June)

Plus, don't miss the MSC Wild Card stage (28 to 30 June), where top teams from select regions will battle for a final chance to qualify for MSC 2024!

We're hiring - apply to be part of our dynamic team!

Find some of our key openings below:

1. Global Head of Public Relations - Singapore 🇸🇬

2. Esports Marketing Manager - Indonesia 🇮🇩

3. Publishing Operations Lead - Malaysia 🇲🇾

4. KOL Manager - Indonesia 🇮🇩

Here's how to work with us:

Want to get in touch? Whether you're curious about how we can work with each other or our plans down the line, we'd love to hear from you!

Reach out via our email address to get connected with MOONTON Games.