👋 This month, we're celebrating the MLBB Mid Season Cup (MSC) at Esports World Cup (EWC) 2025, set to be the most diverse edition yet with 16 regions. Plus, learn more about our successful regional partnership with @Infinix, which resulted in over 160 media features and strengthened their engagement with our dedicated MLBB esports community!

Top News 📰

Record-breaking 16 regions to vie for MLBB Mid Season Cup at Esports World Cup 2025

The MSC at EWC 2025 is set to make history with 16 participating regions—the highest number to date. This year, both Japan and Vietnam will each receive dedicated Wild Card slots, further expanding the tournament's competitive landscape and global footprint. With more regions in the mix than ever before, this edition is shaping up to be the most competitive and diverse in the tournament's history!

Mike Chu, Head of Regional Esports at MOONTON Games, said: "The addition of new regions in MSC at EWC highlights our commitment to fostering an inclusive MLBB esports ecosystem. By enhancing the tournament's global reach, we are providing a platform for esports talent from around the world to compete at the highest level. This expansion not only increases the competitive level on display, it also celebrates the diverse passion that drives the MLBB esports community. We're excited to team up with the EWC for its second edition—to showcase how two esports giants celebrate spirited competition together."

The 2024 edition was a tremendous success, drawing EWC's highest viewership with 2.38 million Peak Concurrent Viewers (PCV) and over 29 million Hours Watched (HW), according to Esports Charts.

Global organizations leverage MLBB's esports to expand into Southeast Asia 🌏

MLBB continues to establish itself as a leader in the global esports landscape, offering a platform for organizations worldwide to engage with Southeast Asia's rapidly growing esports ecosystem. Earlier this year, Saudi Arabia-based teams Twisted Minds (TWIS) and Team Falcons (FLCN) entered the Philippine esports market through the MLBB Professional League (MPL) Philippines. Both organizations expressed their intention to capitalize on the opportunities for talent development and market expansion in Southeast Asia, with the Philippines serving as their foundation for growth.

Additionally, MPL Indonesia has become the new home for global esports powerhouse Natus Vincere (NAVI). NAVI's entry into the Southeast Asian market reflects their long-term commitment to the MLBB ecosystem, driven by the region's significant growth potential and large viewership. As one of the most recognized names in global esports, NAVI recognized MLBB as a prime opportunity to grow their brand, given the game's passionate and rapidly expanding fanbase.

As 2024's most-watched mobile esports title, MLBB esports continues to solidify its role as a leading platform for global organizations seeking to expand in the region. With widespread popularity across Southeast Asia, driven by a dynamic competitive scene, MLBB esports offers organizations the platform to grow their fanbase and brand. As more organizations enter the ecosystem, look forward to more MLBB esports action in 2025 💥

Partner Success Stories

Infinix and MOONTON Games power up MLBB professional tournaments with multi-year partnership 💪

With the popularity of MLBB esports in Southeast Asia, Infinix saw a unique opportunity to deepen its connection with the region's gaming audience. By partnering with MOONTON Games, Infinix aimed to immerse itself in the MLBB community and build meaningful, long-term engagement across multiple markets, going beyond traditional sponsorships. The collaboration has since garnered strong results, with over 160 pieces of media coverage and a reach of more than 44.1 million—totaling to an estimated USD 407,000 in advertising value equivalency.

To further amplify the partnership, Infinix and MOONTON Games organized activations across key markets. In MPL Philippines, the collaboration went beyond brand visibility with initiatives that directly empowered communities. The Fansiklaban community tournament was launched to spotlight and nurture local gaming talent, providing aspiring players with a platform to showcase their skills. Meanwhile, the Gaming Masterclass equipped students with valuable knowledge in gaming, technology, and esports. These efforts underscore a commitment to not just marketing, but making a tangible difference in the lives of young gamers and enthusiasts.

Meanwhile, in MPL Malaysia, Infinix kicked off Season 15 with the Infinix Iftar Night 2025—an exclusive, closed-door event that went beyond typical sponsorships. Timed to coincide with the Ramadan period, the event blended cultural celebration with product innovation by offering guests a first look at Infinix's latest smartphone with a communal Buka Puasa (fast-breaking) gathering. As the opening event of the new season, it served as a thoughtful and timely way to connect with the local market, fostering deeper engagement through cultural traditions.

In Indonesia, during MDL ID Week 2, Infinix and MOONTON Games came together for a meaningful activation, the "Bukber Bareng Infinix dan MDL ID" (Iftar with Infinix and MDL ID). This initiative aligned with the Ramadan period, merging cultural relevance and the opportunity for brand engagement. The activation included broadcast integration, media outreach, and social media amplification to boost audience interaction. As part of the media engagement, the event served as a platform for insightful conversations with journalists, providing them with a deeper understanding of Infinix's role and future plans for the MLBB esports community.

Officially serving as the Tournament Smartphone Partner, Infinix's GT Series powers five major MLBB competitions, including MPL Cambodia, MPL Malaysia, and MPL Philippines, as well as MDL Indonesia and the MLBB Super League (MSL) in Myanmar. This collaboration not only showcases the performance of Infinix devices on the competitive stage but also reinforces the brand's commitment to supporting mobile esports across the region.

Together, MOONTON Games and Infinix are reshaping what a brand partnership can look like in mobile esports—building on shared values, community connection, and the spirit of competition to deliver memorable experiences for fans across the region.

Want to initiate impactful campaigns that engage our community? Get in touch with us today!

Feature Stories

MLBB unveils largest-ever content drop with NARUTO 🥷

This landmark collaboration will unite one of the world's most beloved anime series with one of the world's most popular mobile games. The partnership continues MOONTON Games' publishing strategy of bringing global entertainment franchises into MLBB to provide its millions of players worldwide with fresh and engaging content.

Lyn Xi, Naruto Collaboration Lead at MOONTON Games, said: "For over two decades, NARUTO has inspired generations with its themes of perseverance, friendship, and chasing one's dreams. Many of us grew up with NARUTO, so this collaboration is a deeply personal one. We are honored to bring the ninja spirit to the Land of Dawn and celebrate NARUTO's enduring legacy with our community."

MLBB's recent crossovers include iconic anime series such as Attack on Titan, Hunter x Hunter, and Jujutsu Kaisen; movie franchises like Kung Fu Panda, Star Wars, and Transformers; game franchises such as The King of Fighters; sporting icons like Neymar Jr; and even a motorcycle brand in Ducati.

Magic Chess: Go Go (MCGG) celebrates 15 million downloads 🎉

MCGG continues to gain momentum following its APAC Grand Launch, reaching the 15 million-download milestone in under a month. Beyond its strong player reception, MCGG also successfully expanded its esports footprint with its debut tournament—the Magic Chess: Go Go Indonesia Community Tournament (MCCT ID)—which wrapped up on 16 March. The tournament reached its full registration capacity of 512 players, highlighting its competitive potential and strong community engagement. With plans for seasonal updates, in-game events, and further esports expansion, MCGG is poised to sustain its growth and further solidify its position in the strategy gaming space. The future looks bright for MCGG as it continues to evolve and captivate players across the region!

Mark your calendars! 📅

Look forward to an action-packed 2025!

Key events:

• Mar to Jun 2025: First half of MPL circuit

• Jul to Aug 2025: MSC at EWC 2025 and MLBB Women's Invitational (MWI) at EWC 2025

• Aug to Nov 2025: Second half of MPL circuit

• Dec 2025: 33rd Southeast Asian (SEA) Games

• Jan 2026: M7 World Championship

We're hiring – apply to be part of our dynamic team!

MOONTON Games is always on the lookout for driven and skilled individuals. Embark on a journey within our expanding family, and let's explore the future of gaming together!

Check out our key openings below:

• Global Public Relations Manager – Singapore 🇸🇬 and Indonesia 🇮🇩

• Game Marketing Lead – Malaysia 🇲🇾

• Regional Community Partnerships & MKT Manager – Singapore 🇸🇬

• Business Development Manager, IP Licensing – Singapore

• Senior Games User Researcher – Singapore 🇸🇬

📧 Interested in getting in touch? Here's how to work with us:

Whether you're curious about how we can work with each other or our plans down the line, we'd love to hear from you!

Reach out via our email address to get connected with MOONTON Games.