Second MOONTON Games Newsletter: Female MLBB athlete makes history๐Ÿ•น๏ธ

MOONTON Games bags six awards; M5 World Championship partner gains 200M+ brand impressions; gaming industry job opportunities, and more!

๐Ÿ‘‹ Hi there, MOONTON Games is excited to share a roundup of the latest news and updates! Brace yourself for an epic journey through April's highlights, where history was made, accolades were claimed, a groundbreaking partnership with a university in the Philippines was formed, and more!

We'll also take you through a case study where our Presenting Partner gained a staggering 200+ million brand impressions during our M5 World Championship! Plus, get ready to unlock exciting career opportunities as we swing open the doors for passionate gamers looking for their next big adventure. ๐ŸŒŸ ๐ŸŽฎ

Top News ๐Ÿ“ฐ

Female MLBB athlete, Vivian, made a historic appearance on The Sphere, Las Vegas โœจ

Vivi "Vivian" Indrawaty, is now the first female MLBB esports athlete to be showcased at The Sphere in Las Vegas! Hailing from Indonesia, this powerhouse female Mobile Legends: Bang Bang (MLBB) athlete has competed at the highest levels, even bringing home a gold medal for her country at the 32nd Southeast Asian Games. ๐Ÿฅ‡ ๐Ÿ‡ฎ๐Ÿ‡ฉ

Vivian's spotlight on The Sphere coincided with Kartini Day, a day that honours R.A. Kartini's contributions to women's rights in Indonesia, solidifying her status as a national icon for female esports athletes. Her exceptional leadership also propelled her team to victory in Women's Star League (WSL) Season 8, securing their place in the MLBB Women's Invitational (MWI) and earning an invitation to the Mobile Legends: Bang Bang Development League (MDL) Indonesia. This historic leap in Indonesia's MLBB esports scene will see women's teams facing off against men for the very first time!

With her stellar MLBB achievements, Vivian has been chosen as the shining face of this year's MWI, set to dazzle alongside the prestigious Esports World Cup (EWC) 2024. Get ready to witness her legendary journey unfold as more female esports athletes are given the platform to shine! ๐ŸŽฎ ๐Ÿ’ฅ

MOONTON Games takes home four awards at the Philippine Esports Awards ๐Ÿ†

On 11 April, the Philippine Esports Awards ceremony celebrated the outstanding achievements of mobile esports, captivating a crowd of 300 attendees! MOONTON Games walked away with several prestigious awards:

  1. 2023 Esports Game Publisher of the Year

  2. Mobile Legends: Bang Bang - 2023 Esports Game of the Year

  3. M5 World Championship - 2023 Event of the Year

  4. Keith Medrano - 2023 Esports and Gaming Positive Influencer of the Year

These esteemed accolades serve as a testament to our unwavering dedication to excellence in the world of esports! Notably, the Philippines hosted the M5 World Championship, a game-changing MLBB event that marked one of the nation's most successful international esports tournament. Endorsed by The Department of Tourism, the tournament drew in over 20,000 participants and captivated a staggering 5,067,107 viewers at its peak! ๐ŸŒ ๐Ÿ”ฅ

MOONTON Games strikes partnership with YAPE, Peru's leading mobile wallet ๐Ÿค

Last month, MOONTON Games joined forces with YAPE, the mobile wallet backed by Banco de Crรฉdito del Perรบ, the largest bank in Peru with a 15 million-strong user base. The partnership will see MLBB in-game currency being offered on the platform, bringing MLBB right into the palms of our Peruvian players! ๐Ÿ•น๏ธ

To kickstart the launch of this exciting partnership, YAPE rolled out the red carpet for MOONTON Games at Peru Comic Con! Our booth was buzzing with excitement as attendees spun the wheel for attractive in-game prizes and cheered on as professional MLBB teams duked it out in showmatches. And the best part? The audience also got to join in on the action, challenging the pros in a fiery competition that lit up the event! ๐Ÿ”ฅ

We're excited to extend our reach in Latin America, forging even stronger connections with MLBB players than ever before! ๐ŸŒŸ

MOONTON Games Partner Case Studies

Smart Communications, Inc., generated 200M+ brand impressions and earned recognition as the greatest Sponsor during the M5 World Championship ๐Ÿ“ˆ 

In the Philippines esports scene, Smart Communications, Inc. stands out as the nation's leading telco, providing connectivity, innovation, and access to a larger global audience to push esports further. Beyond sponsorship, their commitment extends to bringing the best mobile gaming experiences to Filipinos, powered by their world-class mobile network, and to cultivating an inclusive and diverse community that brings out the best in every Filipino esports athlete and fan.

For six consecutive years, Smart Communications, Inc. has maintained its partnership with MLBB esports since the inception of Mobile Legends: Bang Bang Professional League Philippines (MPL PH) Season 1, even earning recognition as the Greatest Sponsor from MOONTON Games as the Philippines Presenting Sponsor for the M5 World Championship, for their continued contribution to the eSports ecosystem. According to Nielsen Esports, they also gained 200+ million brand impressions from the tournament broadcast! ๐ŸŽ‰

Through this long-standing partnership, Smart Communications, Inc. has been able to consistently dominate the gaming market โ€“ one of its core markets. Maximizing the various opportunities provided by the partnership, they have been able to get their campaign messaging across their target market and has utilized the platform as an added channel for their user acquisition activities especially for their products under the pre-paid category.

Additionally, through the strategic promotion of mobile connectivity products tailored to our shared demographic, Smart Communications, Inc. has seamlessly integrated gaming elements into their ecosystem such as offering free viewing of MPL PH on their OTT platform, the Smart Livestream App, and actively organizing online and offline MLBB tournaments powered by Smart Giga Arena, a first-of-its-kind tournament platform in the Philippines.

Moreover, their initiatives extend to nurturing grassroots talent with the establishment of their own MLBB esports teams, Smart Omega and Smart Omega Empresses, further empowering Filipino esports athletes, fans, and enthusiasts to reach new heights in their passion for esports. These efforts have not only expanded their consumer base, but also solidified their pivotal role in shaping the landscape of Philippine MLBB esports! ๐Ÿ’ช

Feature stories

Aprilโ€™s annual MLBB ALLSTAR musical fiesta rocked the game ๐ŸŽถ๐Ÿ‘ฉโ€๐ŸŽค

In April, our MLBB community was treated to an unforgettable gaming experience as heroes stepped into the spotlight to form a JPOP group! Popular in-game characters Estes, Fredrinn, and Melissa took center stage, delighting fans with music videos and captivating performances of four hit songs.

But the excitement didn't stop there! The ALLSTAR festival dazzled fans with its live debut performance by the band, offering a thrilling glimpse into the JPOP scene. Throughout the event, players were engaged in a variety of in-game activities, special rewards, and collaborative tasks, fostering a sense of camaraderie and fun among participants. ๐Ÿ’ช

As April came to a close, the excitement lingered, leaving fans eagerly anticipating what's next in the world of MLBB. Stay tuned for more thrilling events and adventures on the horizon!

MOONTON Games boosts support features for third-party tournaments by teaming up with Battlefy, Challonge, and Toornament ๐Ÿ•น๏ธ

๐ŸŽ‰ This exciting partnership sees us working with world-renowned tournament platforms โ€“ Battlefy, Challonge, and Toornament โ€“ to enhance accessibility of third-party tournaments through additional support features.

The newly-launched MLBB Third-Party Tournament website is now home to a bunch of exciting features designed to make organising small and larger scale MLBB tournaments a breeze. The tools offer one-click access to a tournament lobby via QR code and even enhanced support for larger-scale esports events. Organisers interested in hosting larger-scale MLBB tournaments can apply for enhance support via the "Major Community Tournament License Application" and will be given access to additional hero resources, official certification to use the MLBB logo, and marketing support.

Additionally, this partnership offers organisers seamless integration with the "MLBB Tournament Tool", enabling organisers to effortlessly host MLBB esports activities on Battlefy, Challonge, and Toornament without needing to manually oversee matches and communication. The support features can be accessed on the MLBB Third-Party Tournament website or via MLBB Tournament Tool and Major Community Tournament License Application.

Here are also a few step-by-step guides (Battlefy, Challonge, and Toornament) to help you kick start your own third-party MLBB tournaments today! ๐ŸŽฎ

MOONTON Games clinched two accolades at The Anugerah Malaysia Awards ๐Ÿ†

Photo Credits: Esports MY, Maqna Esports, and Anurgerah E-sukan Malaysia

The Anugerah Malaysia Awards took place on 21 April, celebrating the local esports scene. The ceremony recognised excellence in the esports community and celebrates the contribution to the overall growth of the gaming and esports industry in Malaysia. ๐ŸŒŸ ๐ŸŽฎ

On the night of the Awards, MOONTON Games emerged as a double winner and clinched two awards! Mobile Legends: Bang Bang (MLBB) won Esports Game of the Year while MLBB Professional League (MPL) Malaysia Season 12 won Esports Program of The Year! ๐ŸŽ‰

Fikri Rizal Mahruddin, Marketing & Business Development Lead at MOONTON Games, said: "We're deeply honored to receive these awards, which truly reflect the support and collaborative efforts of our entire community โ€“ from players and casters to partners and most importantly, the fans. We are committed to providing the best esports and gaming platforms for our fans to witness the passion and competitiveness of MLBB players and teams. Looking ahead, Malaysia is excited to host the M6 World Championship and welcome fans from all over the world."

Coming soon: Soloz's epic MLBB journey inspires 'Game of Life' movie ๐ŸŽฌ

Photo Credit: Key Billions

The Malaysian film will centre around the high-profile MLBB athlete Soloz as he navigates the challenging terrain of esports, rising from humble beginnings to become one of the nation's most celebrated MLBB talents.

The launch of the film was announced at a press conference, presided over by none other than Dato' Kamil Othman, Chairman of the National Film Development Corporation Malaysia (FINAS). In his address, he highlighted his confidence of the success of the film, citing the global appeal of MLBB that has an average of 5.2 million daily worldwide players. ๐ŸŽฎ

Directed by the acclaimed Syafiq Yusof, known for his blockbuster hits like the Abang Long Fadil trilogy and Polis Evo, this groundbreaking film will mark Malaysia's first foray into the realm of big-screen esports representation.

Set to hit screens nationwide by mid-January 2025, 'Game of Life' will offer a unique glimpse into the thrilling world of competitive gaming. Stay tuned for more updates and get ready to embark on the ultimate gaming adventure of a lifetime! ๐ŸŽฅ

MOONTON Games partners with National University Laguna to advance esports and gaming programs in the Philippines ๐ŸŽฎ ๐Ÿค ๐Ÿ“š

On 11 April, MOONTON Games teamed up with National University Laguna to establish esports and gaming programs for its students. This monumental partnership marks a significant leap forward in academic synergy, setting the stage for a dynamic exchange of ideas, creativity, and opportunity. From enhancing curriculum development to curating engaging community events and fostering invaluable researcher-student collaborations, the possibilities are endless!

The partnership will launch various esports and gaming-focused initiatives, starting with journalism workshops featuring esteemed esports and gaming journalists from the Philippines These workshops will provide students with invaluable insights into the media industry, covering topics such as AI and TikTok's impact, and allow the students to tap on the expertise of real-world industry titans!

At the heart of these initiatives lies MOONTON Cares' corporate social responsibility goals, aiming to foster positive societal, humanitarian, and environmental change for a sustainable future. Watch as we embrace the power of education and gaming and embark on this transformative journey together. ๐ŸŽ“

We're hiring - apply to be part of our dynamic team!

MOONTON Games is always on the lookout for driven and skilled individuals. Embark on a journey within our expanding family, and let's explore the future of gaming together!

Find some of our key openings below:

๐Ÿ•น๏ธ Game Business Development Manager - Indonesia ๐Ÿ‡ฎ๐Ÿ‡ฉ

The role of the business development specialist is to manage various types of brand partnerships and activations (online and offline), with the objective of driving in-game playerbase, activeness and branding metrics.

๐Ÿ“š Publishing Operations Lead - Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ

The role will be responsible for the establishment of local resources in Malaysia from ground up to increase user penetration and market share in specific regions.

โš™๏ธ Localization Operations Executive - Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ

The role will be responsible for the localization work of various projects in Malaysia language (Bahasa Melayu), ensuring the delivery and quality of Bahasa Malaysia localization content.

Upcoming MPL Playoffs ๐Ÿ“…

๐Ÿ‘€ Keep your eyes peeled for the upcoming Playoffs, which mark the climax of our MPL leagues across different markets! Witness the season climax as we begin to wrap up our competitive season and crown the champion team of each MPL. ๐Ÿ‘‘

Stay tuned for all the upcoming action and don't miss out on this opportunity to engage with our dedicated worldwide fanbase!

๐Ÿ“ง Interested in getting in touch? Here's how to work with us:

Whether you're curious about how we can work with each other or our plans down the line, we'd love to hear from you!

Reach out via our email address to get connected with MOONTON Games!